We believe that great work comes from dedicated, expert teams, and our approach reflects that conviction.
Our leadership team serves as the main point of contact for every client and our engineers take the lead on product road maps, eliminating the need for extra layers of project management.
Tom has spent his career helping multi-national clients develop their products and digital strategies across multiple territories. He has worked in North America, Europe and Latin America with the BBC, El Pais, O2, Sainsbury’s and a host of other digital publishers. Prior to co-founding Baytree, Tom was responsible for delivering a mobile brand at tuenti.com, one of Spain’s most trafficked websites with 15 million registered users. Tom oversees all projects with a particular focus on ensuring the Baytree UX and UI teams are being driven to create a simple, intuitive and engaging experience for end users.
Martin founded his first development studio while studying Economics at the University of Edinburgh. Since then Martin has successfully led technical delivery for hundreds of projects which have been used by tens of millions of users, including Tesco, Westfield, Reed.co.uk and Just Giving. Martin has a real passion for taking groundbreaking new technology into production, with some of the first successful apps in Xamarin, React Native and websites in .NET Core and Blazor being managed by him and his team. Martin has also pushed adoption of new approaches to security and automated quality assurance, including presenting and being on panels at major global software development conferences. In his spare time, Martin enjoys keeping up to date with politics, economics and current affairs.
Adam is an enthusiastic full stack cross platform developer who relishes every aspect of the development process. He has been the lead technical director at Baytree for over 5 years and has helped deliver projects for The Jewish Chronicle, The Infatuation, Reed.co.uk, Global Blue, Just Giving and Namely, amongst many others. He graduated from the Eötvös Loránd public research University in Budapest with a Bachelor’s degree in Computer Programming. In his spare time Adam is a passionate cook and likes to train his two dogs. He is also a wizard on the Nintendo Switch.
Germán has over 20 years experience as a create director and over a decade working in digital. He has been a founding member of the Baytree team since 2012. In his career he has worked for a wide range of international clients including El Pais, Disney, The Cartoon Network, Sofitel Hotels, and Ford. Germán is in charge of the creative output of our studio and manages the Baytree design team. When he is not hunting down the latest design trends German can be found in his garage building his next fixed-gear bike.
Across all our projects we have focused on helping digital publishers build platforms that are an asset to their business; creating powerful solutions that are engineered for growth.