Leadership

Design, technology, and product experts leading projects

We avoid management layers. Our highly experienced leadership team serves as the primary contacts for every client. This reflects our conviction that the best work happens with skilled, small and passionate teams.

Meet the Team

Thomas Allum
Product Director
Thomas Allum

Tom has spent his career helping multi-national clients develop their products and digital strategies across multiple territories. He has worked in Europe, Latin America and the Middle East with the BBC, Movistar, O2, Sainsbury’s and a host of start ups. Prior to co-founding Baytree, Tom was responsible for delivering a mobile brand at tuenti.com, one of Spain’s most trafficked websites with 13 million registered users and over 40 billion page view per month. Tom will oversee the product roadmap and be responsible for working with the UX and UI teams to create a simple, intuitive and engaging experience for end users.

Martin Alderson
Engineering
Martin Alderson

Martin founded his first development studio while studying Economics at the University of Edinburgh. Since then Martin has successfully led technical delivery for hundreds of projects which have been used by tens of millions of users, including Tesco, Westfield, Reed.co.uk and Just Giving. Martin has a real passion for taking groundbreaking new technology into production, with some of the first successful apps in Xamarin, React Native and websites in .NET Core and Blazor being managed by him and his team. Martin has also pushed adoption of new approaches to security and automated quality assurance, including presenting and being on panels at major global software development conferences. In his spare time, Martin enjoys keeping up to date with politics, economics and current affairs.

Adam Ivancza
Technical Project Manager
Adam Ivancza

Adam is an enthusiastic full stack cross platform developer who relishes every aspect of the development process. He has been the lead technical project manager at Baytree for over 4 years and has helped deliver projects for Reed.co.uk, Global Blue, Just Giving and Namely. He graduated from the Eötvös Loránd public research University in Budapest with a Bachelor’s degree in Computer Programming. In his spare time Adam is a passionate cook and likes to train his two dogs. He is also a wizard on the Nintendo Switch.

German Geninatti
Creative Director
German Geninatti

Germán has over 20 years experience designing websites. He has been working as a member of the founding team of Baytree since 2012. In his career he has founded his own studio and worked for a wide range of international clients including Liz Clairbone, Odebrecht, Sofitel Hotels, Vacavaliente, Ford and the Cartoon Network. Germán is in charge of the creative output of our studio and manages the Baytree design team. When he is not hunting down the latest design trends German can be found in his garage building his next fixed-gear bike.

Let our experience power your journey

We’ve been working in website design for over 10 years.

Across all our projects we have focused on helping companies build platforms that are an asset to their business; creating powerful site solutions that are engineered for growth.

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