A site that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds. (Source)
If you think your Contentful site isn’t performing as well as it should, we can change that.
Unleash your digital potential with a free performance audit
No/suboptimal caching
Poorly structured GraphQL queries
Badly configured tracking and analytics code
Images/videos are too large
On average, we reduce page rendering time from over 3s, to less than 0.1s. And we have reduced time to interactive from over 5 seconds to less than 1 second.
We’ve worked with dozens of leading startups, ecommerce sites and enterprises to massively improve their site performance.
On average we’ve helped clients double lead conversions through our work.
While there many statistics to look at, we look at these two main indicators for optimizing performance:
Page rendering time
This is the time it takes to render the HTML of the page on the server. This should be as low as possible; as the user will start seeing something on the page. We aim to get this under 0.1second, which feels ‘instant’ to the user. This avoids the user being stuck with a blank page showing in their browser. Improving caching and optimizing GraphQL queries is key to improving this element.
Time to interactive
Time to interactive is the time it takes for the site to completely load and be “interactive” - ready for the user to navigate and interact. We aim to get this under 1second as much as possible. This is typically improved by optimising images, videos, analytics, CSS and JavaScript.
It’s common knowledge that site speed impacts the user experience on your website. But how, exactly, and by how much? Does a slower website mean lost dollars?
Absolutely. Multiple studies, including Portent internal research, have concluded that site speed impacts conversion rate and sales.
We did some analysis based on e-commerce and conversion data from 20 websites and over 27,000 landing pages worth of data.
